Customers will need a modern data platform to evolve with the needs of the business and the data they are collecting. Big data has created a massive business opportunity for businesses around the world to find new, actionable insights from all the data they collect, whether structured or unstructured. Because at the end of the day, the biggest promise of Big Data is to drive smarter decisions from data. To do that you have to gain new insights from all types of data.
One of SQL Server 2012’s most significant differentiators to help enterprises handle large datasets from SQL Server 2008 is its compatibility with Hadoop. Hadoop allows users to process large amounts of both structured and unstructured data to quickly find insights on that data, and because Hadoop is open-source, it can provide these insights at a low cost.
Microsoft’s strategy seems to be to offer path of least resistance for it’s customers to adopting Big Data – by extending existing tools such as SQL Server and Office to work seamlessly with new data types and allowing companies to take advantage of their existing investments while making new ones.
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This is good then. One cannot help but wonder how many more upgrades are needed by businesses and consumers who uses analytics. It seemed the development is a never-ending process.
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