Sunday, May 26, 2013

How Vertica Was the Star of the Obama Campaign, and Other Revelations

The 2012 Obama re-election campaign has important implications for organizations that want to make better use of big data. The hype about its use of data is certainly justified, but a lesser-noticed aspect of the campaign ran against another kind of data hype we’ve all heard: the Silicon Valley hype around Hadoop that goes too far and claims an unreasonably large role for Hadoop. One of the most critical contributors to the Obama campaign’s success was the direct access it had to a massive database of voter data stored in Vertica.


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