A famous super market chain in USA once observed that men who are buying beer
for weekend tend to buy nappies for their kids. This revelation enabled the
chain in increase sales volume and revenue by placing the items in close
proximity to each other. An alternative approach would have been to move the
items apart to encourage store exploration.
Read how to improve your sales using shopping basket analysis.
http://www.sql-server-performance.com/2015/shopping-basket-analysis-sql-server/
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