in 1988, British Mountain Climber named, Joe Simpson wrote a book named Touching the Void which has a story of a people who climbed the Andes from Peru. Though it has got reviews, it was not a selling success.
After around another decade, the world heard a shocking incident at Everest Mountain where few people from two groups died during their climbing. After this tragedy, Jon Krakauer wrote a book on the incident named Into Thin Air. Unlike the other book, Into Thin Air was a marketing success.
With the help of the Amazon recommendation engine, readers of Into Thin Air, started to buy Touching the Void. Finally, Touching the Void has exceeds the sales amount of the Into Thin Air in short term.
This example shows how the recommendation engine can help to generate revenue and bring products to customers who have never heard of it.
The recommendation engine has a lot of options as shown in the below figure.
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